In his study “Trends in Social Networks 2020” Epsilon Technologies, shows us the best content and strategies generated by more than 750 brands and more than 3,000 social network profiles from the consumer, retail, automation, insurance, and financial sectors.
Generate high-value content for your consumers
The pillar of communication of any brand through social networks, since it allows connecting with the audience through video tutorials and dynamics that do not exceed one minute, short recipes and Instagram stories that help people solve a problem visually.
Show the value and purpose of your brand
Conscious companies with society and the planet are what consumers are looking for. The companies that demonstrate a key purpose and give something back to society are the ones that will stand out this year on digital platforms.
Using influencers to reach more users
Digital leaders continue to be a key part of the marketing strategies carried out by brands because they generate high empathy, closeness, and identification with users. For this, it is advisable to choose a specialized and credible influencer.
Develop an emotional connection with followers
It is recommended that brands promote a credible and close communication style with the user through social networks, for this it is necessary to bet on authenticity through simple and direct messages that generate empathy.
Take advantage of temporality
It will become increasingly relevant to design content strategies on social networks based on the key moments and dates for the audience, for example creating nostalgic messages at Christmas or giving the advice to achieve the purposes of the new year.
Live presentations via Instagram
One of the main functions offered by social networks is to generate and transmit original content in real-time, this is a great opportunity to impact the user with relevant products and content.
