E-commerce or electronic commerce, as defined by Wikipedia is…
A system for buying and selling products and services that uses the Internet as the main means of exchange.
In other words, it is a business that manages collections and payments through electronic means.
Why e-commerce has flooded the Internet and become a standard in such a short time?
First because the advantages over the traditional trade of a lifetime are very powerful.
We see it.
- More customers: neither a local store nor a company with headquarters in several cities can achieve the reach of e-commerce. The possibility of buying and selling from anywhere in the world expands the target audience and allows you to get more customers.
- No schedules: e-commerce has no schedules, while there are rarely stores or companies that work 24 hours a day. The website is open to the public all day and the customer can buy whatever he wants whenever he wants.
- Less costs: the simple fact of not needing a physical establishment reduces the costs with respect to the traditional business. And when e-commerce works by connecting suppliers with buyers, there are not even production costs.
- More profit margin: the reduction of costs and the increase in the customer market mean that, even by lowering prices, a higher margin can be achieved than with a traditional establishment. You sell more and earn more money.
- Scalability: this means that you can sell to one or a thousand people at the same time. In a physical business there is always a limit to the number of customers that you can attend at the same time, in e-commerce the limit is set by your ability to attract visitors. Well, and your server. 😉
At IIO we help you create your e-commerce tailored to your needs based on Shopify or WooCommerce, 100% responsive, and optimized for search engines.
