There is no doubt, nowadays most companies are thinking about how to incorporate a chatbot to offer better and more complete user experiences to their customers. And it is that the conversational format is gaining ground in digital experiences, without going any further, Gartner predicted that by this 2020, 50% of business will be done without human interaction.
We put as an example of the H&M chatbot which aims to help mobile customers navigate their search through the wardrobe possibilities and guide them to areas of the online store that are aligned to their shopping desires.
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